Four months after redesigning its U.S. site, Reuters has tweaked its free Reuters.co.uk website with a more streamlined look the company hopes will appeal to advertisers. The site is geared up to debut its new look this Friday.
Thomson Reuters consumer media general manager Tim Faircliff told paidContent about the recent changes at the UK site and their plans to come:
We’ve been hiding our light under a bushell as a consumer-facing organization. The content assets in the combined Thomson-Reuters family give us some great ammunition to take to a consumer market.
We’re saying to advertisers that we have an incredible audience that you don’t know we have. I’ve revamped my commercial operation over the last six or seven months and made some significant hires.
Faircliff also noted that the site was now beginning to organize its content around topics that they hoped would appeal to potential advertisers.
Additionally, although Reuters.co.uk is free now, Faircliff and the Reuters team aren’t dismissing the possibility of introducing some form of paid content in the future. In fact, Faircliff stated that paid content is “part of the DNA of our organization:”
The monetization model we have should reflect the value of our content. We’re very comfortable with paid-for-content models. The future is in powerful niche verticals with content.
We reserve the right to charge for areas.