Revamped Bloomberg Pursuits Debuts

This is not your magazine, middle class America.

Screen Shot 2015-06-01 at 10.21.05 AMThe revamped Bloomberg Pursuits is here and this time, the magazine is for everyone. Sort of.

In addition to a more creative look, Pursuits’ content is intended to attract more of a general readership. The glossy now includes three main sections: One on travel; another on “must-have” products, like a Maybach (of course!); and a third for features.

Emma Rosenblum, who was named editor of Pursuits in January, told WWD that the revamped magazine has something for everyone. “I didn’t want anybody to feel like they couldn’t relate to it,” she said. “I’m not really interested in super, super high-end billionaire stuff. Our new tagline is ‘luxury for all.'”

If “Luxury for all” isn’t an oxymoron we don’t know what is.