Native advertising has become increasingly popular, but this burgeoning ad medium is not without limitations. According to social media marketing agency Moontoast, native advertising is an important part of an early social campaign. However, social rich media, such as images or videos with polls or contests, can accelerate the performance of native campaigns by generating real engagement.
Moontoast has put together an infographic highlighting just how powerful social rich media can be when added to native advertising. Indeed, when you include a sweepstakes, ask consumers to cast a vote, compare products or even download a coupon, the conversion rate of a campaign can go up to nearly 60 percent.
While native advertising enables you to post images or videos, including rich media is all about driving engagement with a call to action.
Check out the infographic below for more stats on how social rich media can accelerate your native advertising campaigns.