Rio 2016 Tops Twitter in 2016

The 2016 Summer Olympic Games was the most-discussed topic on Twitter during 2016.

The 2016 Summer Olympic Games was the most-discussed topic on Twitter during 2016.

Chief marketing officer Leslie Berland delivered the social network’s wrap-up of 2016 in a blog post, saying that the top 10 global trends on Twitter for 2016 were:

  1. 2016 Summer Olympic Games
  2. U.S. presidential election
  3. Pokemon Go
  4. Euro 2016
  5. Academy Awards
  6. Brexit
  7. Black Lives Matter
  8. Donald Trump
  9. R.I.P.
  10. Game of Thrones


The three most retweeted tweets of 2016 came from:

  1. Gamer Rubén Doblas Gundersen, best known under his pseudonym, El Rubius
  2. Harry Styles (quoting Taylor Swift)
  3. Hillary Clinton David Cohen is editor of Adweek's Social Pro Daily.
Publish date: December 6, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT