Twitter Kills Off Justin Bieber

Twitter has made some long overdue changes to the algorithm for its trending topics feature, adjusting the focus to breaking news and immediacy, as opposed to things that are always trending.

The new algorithm identifies topics that are immediately popular, rather than topics that have been popular for a while or on a daily basis, to help people discover the ‘most breaking’ breaking news from across the world. (We had previously built in this ’emergent’ algorithm for all local trends, described below.) We think that trending topics which capture the hottest emerging trends and topics of discussion on Twitter are the most interesting.

The good news? This should mean the end of Justin Bieber, although I’ll believe it when I see it. But looking at global trending topics right now, his name isn’t in the top ten, possibly for the first time in, oh, ten to fifteen millennia.

Bieber – and his fans – are a little upset, and he’s even taken to contacting Twitter directly, who have responded.

Could it really be true? Could the Bieber be vanquished for good? Don’t count on it – “Jieber” is trending as we speak. Clearly, the rabid insanity of teeny boppers will not be quelled so lightly.

(Hat tip to Mashable.)

Publish date: May 14, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT