RLM Finsbury Names New CEO

Caption: Michael Gross, CEO, RLM Finsbury (Photo: Business Wire)

Today RLM Finsbury officially announced an executive change finalized in late 2013: effective April 15, partner and president Michael Gross will be the firm’s new CEO.

Predecessor Walter Montgomery–a founding partner who provided the “M” in RLM and helped manage the 2011 merger with Finsbury–will stay on as partner to “[counsel] corporate clients on a range of issues”. He served as CEO for 14 years, and in the release Gross describes him as “an extraordinary mentor.”

Gross held both corporate and agency positions before joining RLM in 1989; during his 25 years with the firm, he has worked with a wide range of clients while specializing in corporate, financial and crisis communications. Moving forward, he will work closely with chairman Roland Rudd to “strengthen [RLM’s] global capabilities in a unified way so that we can deliver even greater value to our clients.”

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.