Roll Call: NBCUniversal, Marketwired, Edelman and More

Russell Hampton has joined NBCUniversal in the newly created role of executive vice president of Franchise Management and Global Consumer Products for the Media Innovation and Cross Company Initiatives Group, which focuses on the monetization of cross-platform content, driving innovation, and architecting a digital strategy across mobile, social and the web. Hampton is charged with developing an overarching strategy around the company’s licensing and merchandising efforts, working across NBCUniversal’s portfolio, which includes film, theme parks, two broadcast networks (English and Spanish), 18 cable channels, and 50+ digital properties. He will also identify new potential growth opportunities, such as the kids and families space, where initiatives will include driving digital product and IP development. (Release)

Marketwired announced Kurt Heinemann as the company’s first chief marketing officer. This addition comes as Marketwired continues to bolster its leadership team as it transitions from a wire service to a wired company, including adding former Yahoo! exec Stu Ogawa as EVP product and development, and most recently, naming Jim Delaney as CEO. Kurt brings an extensive background in technology and ecommerce to Marketwired. In this new role as CMO, he will champion the Marketwired brand experience by creating and setting the vision for the marketing team and driving customer acquisition and retention strategies. Prior to joining Marketwired, Kurt was CMO for Monetate, where he helped double revenues for the cloud-based browser technology company. (Release)

Edelman has announced the appointment of Katie Burke as chair of the global Public Affairs practice, effective July 1, 2013. Burke will report to Alan VanderMolen, vice chairman, DJE Holdings and president & CEO, Global Practices, Edelman. She succeeds Rob Rehg, who will remain president of the Washington, D.C. office, one of the firm’s five global hubs. Burke is currently global chief of staff for Edelman and one of the firm’s top CEO and C-suite strategic advisors. Burke previously led the Public Affairs offering for Edelman New York. She now joins a Public Affairs practice that includes industry thought leaders from around the globe. (Release)

Capital Access Network, Inc. (CAN) has named James Mendelsohn its new chief marketing officer to lead the company’s marketing and branding efforts as it prepares for its next phase of growth. Mendelsohn is a 20-year executive with deep experience in financial and consumer marketing. Most recently, he was at the consulting firm McKinsey & Company, where he advised global clients in the financial services sector on marketing analytics, market intelligence, digital strategy, and customer experience. Prior to McKinsey, Mendelsohn spent 12 years at Capital One, where he most recently served as the vice president of Corporate Strategy and led marketing, digital and customer experience strategy across the credit card, banking and financial services lines of business. (Release)

Publish date: June 5, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT