Roll Call: SHIFT Communications, allen & gerristen, The Halo Group and More

SHIFT Communications announced the addition of Pete Buhler as creative director. Buhler will be tasked with building the agency’s creative department and expanding SHIFT’s creative offerings. Buhler will grow the creative division internally, ensuring SHIFT’s creative assets align with the agency’s integrated marketing and PR offerings. He brings a wealth of creative experience, including a five-year stint at Cone Communications where he successfully built a creative team from scratch. (Release)

Andrew Graff, CEO of Boston’s allen & gerritsen (a&g), and Tim Reeves, CEO of Philadelphia’s Neiman, announced a&g’s acquisition of Neiman. The agencies are joining forces to provide enhanced value for their clients, and a new destination for innovation-oriented U.S. marketers. The combined agency will operate as allen & gerritsen, with nearly 200 employees in flagship offices in Boston and Philadelphia. The agency’s corporate headquarters will be in Boston, and its innovation R&D unit will be centered in Philadelphia. (Release)

The Halo Group announced that John Lynch has joined the Halo media team as search engine marketing and optimization strategist. To bolster the agency’s capabilities in this area, Lynch will be supporting Michael Pierre, senior vice president, Media Services, in the development, implementation and reporting of search marketing and optimization strategies. Prior to joining Halo, Lynch had been the source of several successful, revenue-generating search programs for leading brands including Gannet, USA Today,,, American Public University System and American Hospice. He is a graduate of New York University. (Release)

Buffalo Communications named Elizabeth Maloy public relations manager. In this role, Maloy will help Buffalo promote the outdoor and running collections from renowned Danish shoemaker ECCO. They include technically advanced footwear for hiking, road and trail running, multisport, training, water sports and everyday use. A former professional track and field athlete, Maloy was a four-time Division I All-American and four-year captain at Georgetown University. (Release)