Roll Call’s Face Lift

The newly designed Roll Call is almost here, and we’ve got this sneak peak for you. Among the various changes: all pages will be in full color allowing for “bolder layouts” and “compelling photography,” an insider source told FishbowlDC.

The redesign rolls out on April 26. It will reportedly be printed on 100 percent recycled paper.

Here are the sales pitches from the corporate CQ-Roll Call blog:

•Morning Business – This front-page feature is every multitasker’s dream come true. You can get an entire day’s worth of news in under two minutes, all while working the BlackBerry and drinking your coffee.

•Heard on the Hill – You probably didn’t think Heard on the Hill could get any better. Well, it just did. In fact, all of our features and columns are getting a facelift. Not only is it more scannable and intuitive, but it looks really, really good.

•Online Integration – You know the feeling. You’re completely sucked into a story (maybe it’s about you) and you get that urge for more information. We all do. It’s why we live and work in D.C. The new Roll Call gives you exactly what you want — more information — with topical links to our expanded online content.

• And that’s not all: Fewer story jumps, which means less paper-rattling when you’re sneaking a read during a less-than-exciting committee hearing. Full-color maps of this election year’s hottest Congressional races. An expanded news section that brings our ground-breaking coverage of lobbying and politics closer to the front

CELEBRATE THE NEW LOOK: Roll Call is having a happy hour on Thursday from 6p.m. – 8 p.m. at Top of the Hill. All are invited.

Publish date: April 20, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT