Ronda Rousey Is Now in Facebook Gaming’s Corner

The former MMA champion and current WWE talent will begin livestreaming Feb. 18

Rousey will donate all proceeds from her first stream to the recovery efforts for the bushfires in Australia Facebook

Facebook Gaming just added some serious muscle, as Ronda Rousey will begin livestreaming via the platform Feb. 18 at 3 p.m. PT/6 p.m. ET.

The former mixed martial arts champion and current World Wrestling Entertainment talent, celebrity fighter and entertainer said she will donate all proceeds from her first stream to the recovery efforts for the bushfires in Australia.

Facebook

Facebook Gaming debuted in January 2018, and total watch hours on the platform soared 210% between 2018 and 2019, according to StreamElements.

The social network said over 700 million people engage with gaming content on Facebook every month, defining engaging as unique monthly active users playing a game (Instant Games or web games), watching a gaming video for at least one minute or participating in a gaming group (posts, reactions and comments).

Facebook added that women represent over 40% of that group, and that figure rises to 55% when looking at only people who play games on the social network.

Rousey joins several prominent gaming creators who have made the move to Facebook Gaming in recent months, including Corinna Kopf, Disguised Toast and Zero in the U.S., as well as two of the largest Spanish-speaking gaming creators, NexxuzHD and Lolito FDEZ.

Rousey said in a statement, “Gaming has always been a huge part of my life, and I can’t wait to share that passion with my millions of fans on Facebook Gaming. Through my streams, people can hang out with the real me, not the ‘character’ version of myself they’re used to seeing, though the ‘Rowdy One’ can’t always be contained.”

She added, “In recent years, games have been a great way for me to keep my mind active when my body is too sore or tired to move. One of my favorite gaming memories happened when I was 11 years old and encountered an Articuno on Pokemon Blue for the first time. I was awestruck and thought she looked like an angel. Looking back at that same image now, I’m amazed how powerful our imaginations can be and how gaming encourages us to imagine what our reality could be instead of just accepting it for what it is—a skill that has helped me in my fighting and entertainment careers countless times.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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