Russia’s Yandex Partners With Twitter For Real-Time Search

Twitter has inked a deal with Russian search engine Yandex to provide real-time search results to the leading search engine in Russia. The deal will give Yandex access to all public tweets directly from the firehose.

Russian users can now find tweets through Yandex in two ways:

First, tweets will be displayed in real time as people perform searches on Yandex’s Blog Search page, interspersed between results from blogs across the internet. The Twitter feeds of Russian, Ukrainian, Belarusian or Kazakh will appear on this search results page, as well as top tweets in other languages.

Second, users can visit and perform searches there that are similar to using Twitter’s own advanced search. Users can search by keyword, username or hashtag.

As Reuters reports, both Twitter and Yandex have declined to comment on the financials involved with this deal, although Bing is reported to have paid Twitter $30 million for its own, similar deal with Twitter.

Currently, Microsoft’s Bing has a similar deal with Twitter. Google had also displayed Twitter results in its search results pages for years, but the deal between the two went notoriously sour this summer, with Google turning to search results from its own Google+ network instead.

(Search image via Shutterstock)

Publish date: February 21, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT