A Soup Merchant Jerry, Kramer Would Have Loved

If you missed New York-based PRI correspondent Alex Gallafent’s story this week about Iranian printer-turned-soup-merchant Saeed Pourkay, it’s as flavorful as the core product of this man’s new enterprise.

In contrast to a certain Seinfeld ladle-wielding character, think of Pourkay as “The Soup Farsi.” We mean that in the warmest way, as Gallafent’s story reminds it’s never too late to make a bold, adventurous career transition:

Asheh Reshteh is a thick, winter soup packed with beans, herbs and noodles. In Iran, you can buy it on the street. And now, in New York, you can try it at Taste of Persia NYC, courtesy of printer-turned-chef Saeed Pourkay.

Pourkay pivoted towards this new effort at age 55 after some tough, personal times. He has previously received coverage in the New York Times and elsewhere. FishbowlNY wishes him all the best with this new business.

Reacting to the latest PRI media attention, Pourkay posted this message Wednesday on Facebook:

I would like to thank everyone for their overwhelming support. My mission with Taste of Persia NYC is to bring the people I meet a sample of Persian culture. The gratitude and support that I have received from everyone allows me to share my love for Persian food and culture to many new faces. People who have never tried traditional Iranian food are now exposed to a different culture and its wonderful food as well our poetry,movies,kind people and spices.

The positive feedback that is coming back from everyone is absolutely tremendous, it has allowed me to meet so many new people and give them a sampling of traditional Iranian culture. Everyone’s support and feedback has opened new avenues; such as a published articles with New York Times, Dining Section Hungry City published on August 29th 2013 and interviews with BBC, Voice of America, Zagat, Yelp, United Nation and most recently National Public Radio. Opportunities such as these would not be possible without a positive support base and I am truly grateful to all those who have supported and continue to support me. My dream is to continue and cook and bring many more people a Taste of Persia. Thank you.

[Taste of Persia NYC is located at 12 West 18th Street (between 5th & 6th Avenues). Telephone: (917) 592-3467.]

@hollywoodspin rhorgan@gmail.com Richard Horgan is co-editor of Fishbowl.
Publish date: December 13, 2013 https://dev.adweek.com/digital/saeed-pourkay-taste-persia-nyc-pri/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT