Facebook Activates Safety Check Following Nigeria Bombing

Facebook co-founder and CEO Mark Zuckerberg announced earlier this week that the social network’s Safety Check feature would be enabled for “human disasters."

Facebook co-founder and CEO Mark Zuckerberg announced earlier this week that the social network’s Safety Check feature would be enabled for “human disasters,” and sadly, he quickly got the chance to put his money where his mouth is.

Zuckerberg announced in a Facebook post Tuesday that Safety Check was activated following a terrorist bombing at a marketplace in the city of Yola, Nigeria.

He wrote:

We’ve activated Safety Check again after the bombing in Nigeria this evening.

After the Paris attacks last week, we made the decision to use Safety Check for more tragic events like this going forward. We’re now working quickly to develop criteria for the new policy and determine when and how this service can be most useful.

Unfortunately, these kinds of events are all too common, so I won’t post about all of them. A loss of human life anywhere is a tragedy, and we’re committed to doing our part to help people in more of these situations.

In times like this, it’s important to remind ourselves that despite the alarming frequency of these terrible events, violence is actually at an all-time low in history and continues to decline.

Deaths from war are lower than ever, murder rates are generally dropping around the world, and–although it’s hard to believe–even terrorist attacks are declining.

Please don’t let a small minority of extremists make you pessimistic about our future.

Every member of our community spreads empathy and understanding on a daily basis. We are all connecting the world together. And if we all do our part, then one day there may no longer be attacks like this.

Readers: Have you ever found out that a friend or relative was safe via Facebook’s Safety Check?


Flag image courtesy of jbdodane on Flickr.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: November 18, 2015 https://dev.adweek.com/digital/safety-check-yola-nigeria-bombing/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT