Samsung’s Top 15 Media Integrations Over the Past Two Years

Headshot of Lauren Johnson

Over the past two years, Samsung's director of media and partnerships Amber Mayo has worked with a nimble team of three at Starcom MediaVest Group—made up of Chip Johnson, Madison Bohunicky and Lerna Terpanjian—to integrate its brand and product into pop culture. 

In total, the phonemaker has run more than 40 different initiatives since June 2012, most of which span television and sporting events. While each of the executions is different, all are aimed at rethinking the traditional product placement.

Click here to read a two-part interview with Mayo and check out Samsung's top 15 media executions since 2012 below.


@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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