Scanning 500 Million Tweets a Day to Find the Next Big Idea

Twitter's CES 2020 activation looks back, to the future

Video: Nick Gardner; Editor: Breana Mallamaci

LAS VEGAS—For its CES 2020 activation, Twitter chose to highlight the best product launches of 2019. Alex Josephson, head of the platform’s brand strategy team Twitter Next, said launching a new product or initiative is the No. 1 reason brands activate on Twitter.

With more than 500 million tweets sent every day—tens of millions from brands—trends for the future are set on the platform, which then evolve into IRL marketing activations. We caught up with Josephson at the Cosmopolitan in Las Vegas on Wednesday to talk about how brands can succeed on Twitter.

Nick is a video producer at Adweek and host of the Gen ZEOs podcast.
@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.