Twitter Lets You Schedule Tweets Via Ads Platform

If you’re using Twitter Ad Products, you can now schedule your regular and promoted tweets up to a year in advance. Yes, a year.

If you’re using Twitter Ad Products, you can now schedule tweets (both regular and promoted tweets) up to a year in advance. Yes, a year.

The tool itself doesn’t cost anything, but you do have to be using Twitter ads to access it. You can reach the scheduler from the Creative tab on your ads dashboard.

But before you ditch Hootsuite, let’s take a look at what Twitter’s tweet scheduler has to offer.

First, you can add images to your scheduled tweets. This is perfect if you’re running an image-based marketing campaign, especially over a busy period like the holiday season.

Then, there’s the ability to add locations to your scheduled posts. We’re sure some people will find this useful, but to us, it just seems like a nice touch rather than an important function.

It does make scheduled tweets seem more like realtime tweets, though, so it’s great for authenticity — especially if you use location on all your regular tweets.

You can schedule promoted Twitter Cards, too (these are those little preview things, with title and image, that you often get with news articles). These are great for building your mailing list.

So far, it looks like you’ll be able to do everything you can do with a regular tweet, only in advance.

And that’s about it.

What can’t you do?

You can’t create post templates like you can on Hootsuite, and you can’t manage multiple accounts. Hopefully they’ll add something like that soon.

The Twitter ad scheduler doesn’t have the same monitoring tools as Hootsuite (or even Tweetdeck, which is owned by Twitter), but it is perfect for scheduling your paid ads and organic tweets. For small businesses, or brands just finding their feet, this might be a good place to start.

Have you used the ad scheduler yet? Are you going to? Let us know what you think!

@MaryCLong Mary C. Long is Chief Ghost at Digital Media Ghost. She writes about everything online and is published widely, with a focus on privacy concerns, specifically social sabotage.