After 124 Years, Scholastic Opts for ‘Teacher’

Explains EIC Tara Welty: "Our new, more modern name better reflects the term today's educators use to identify themselves."

ScholasticTeacherThis particular magazine started out in 1891 with the name Normal Instructor. But as of the Fall 2015 issue (pictured), the fifth name change makes it Scholastic Teacher.

Not to be confused with the separate, other magazine Scholastic previously put out under that title. From a report in Education Week:

“We’ve been kicking around the change for a couple of years, but we’ve been nervous,” Tara Welty, the editor-in-chief of the magazine, said in an interview. “The teachers we talked to really don’t call themselves ‘instructor’ anymore. The title is maybe associated with fitness instructors or higher education.”

The bi-monthly magazine, aimed at professionals teaching kindergarten up to Grade 8, has about half a million readers combined for print and digital. One article on the website that caught our eye is titled “Twitter for Teachers.” It passes on social media tips from a pair of first-grade teachers from Texas and Georgia who are active on the platform.

@hollywoodspin Richard Horgan is co-editor of Fishbowl.
Publish date: October 7, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT