Having already launched a social gaming platform half a year ago for the iPhone, German company Scoreloop, provider of infrastructure and implementation services for mobile, social games, has since been up to something new. Today, they are announcing Core Social, a white-label solution for the integration of social gaming features, and are coupling it with what they are calling “Premium Integration Services.”
The key premise to Core Social is that social features can now be directly integrated into a game’s user interface. These include online high scores, achievements, player challenges, integration into social networks (i.e. Facebook), cross promotions, push notification, localization, and virtual currency. Granted, some of these were seen in the original versions of the Scoreloop platform (as well as others such as friending and multiplayer matchmaking) but with the new Core Social, a greater brand consistency between social features is achieved.
“Top tier publishers are all saying the same thing,” says Marc Gumpinger, CEO of Scoreloop. “They want social features, but they either fear integrating another company’s branded platform or think they need to do it all themselves.” This statement holds the key to what makes Core Social different. It is, in fact, not simply a “stand-alone platform,” as Gumpinger puts it, but actually allows iPhone developers to integrate “as many or as few social features they’d like directly into their games. Publishers can have these features right away – no strings attached – while retaining ownership of their users and brand experience.”
Suffice to say, Core Social offers a great deal of power and beneficial features to any social development, but for those with limited resources or tight deadlines, Scoreloop has sweetened the pot with the previously mentioned Premium Integration Services, where it helps companies add these white-label features.
Current clients include Parachute Panic from FDG Entertainment, Astro Boy from MobileBus, and Pee Monkey Jungle Fire from Happylatte. Scoreloop has said that it is currently further developing partnerships and is open to and welcomes questions regarding its latest platform and related services from interested studios and publishers alike.