SeatGeek Has Begun Selling Tickets Directly via Snapchat

The integration kicked off with an MLS match in May

SeatGeek offered tickets to Los Angeles Football Club’s May 26 match versus D.C. United via Snapchat - Credit by SeatGeek
Headshot of David Cohen

Mobile-focused ticketing platform SeatGeek became the first company to sell tickets directly via Snapchat when it offered seats to a Major League Soccer match directly via the messaging application last month.

Snapchat began testing native ecommerce capabilities in February, and SeatGeek offered tickets to Los Angeles Football Club’s May 26 match versus D.C. United via the home club’s Snapchat Story, as well as a Snapcode on the LAFC website.

SeatGeek said Snapchat users were able to swipe up, select their seats and check out, all via a few taps on the Snapchat app.

The ticketing platform added that it will work with the messaging app to add more events to their integration, which will allow athletes and performers to sell tickets directly to fans.

For example, International Boxing Federation welterweight champion Errol Spence Jr. will take on Carlos Ocampo June 26 at the Dallas Cowboys-owned Ford Center at The Star in Frisco, Texas, and the Snapcode below enables users to purchase tickets to the bout.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: June 7, 2018 https://dev.adweek.com/digital/seatgeek-has-begun-selling-tickets-directly-via-snapchat/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT