Self has revamped Self.com to be faster, cleaner and more easily packaged around one editorial theme.
The site’s relaunch content is focused on the many aspects of wellness and self-care.
“Self is a wellness brand, and our ultimate goal is to help you feel great,” wrote Self executive digital director Carolyn Kylstra, in a post. “We’re known for our expertise in fitness and nutrition, and providing trusted guidance on how to achieve your goals. But wellness is such an enormous category that expands so far beyond workouts and healthy eating. And we’re acutely aware that wellness, and self-care specifically, looks different to everyone.”