Sesame Workshop Launches eBook Subscription Plan

Sesame Workshop and Impelsys have teamed up to build the brand new Sesame Street eBookstore. For an annual subscription fee of $39.99, parents and children can have unlimited access to more than 100 Sesame Street eBooks.

Until July 4, 2010, the yearly subscription rate is offered at a special $24.99 rate. Books include: Elmo’s ABC Book and Grover’s Guide to Good Eating. The company has developed simple eBooks, narrated audio eBooks with music and sounds, and a number of animated and interactive titles. The books are categorized into 19 subject areas including: “letters, numbers, counting, colors, and cultural appreciation.” A rotating cast of five eBooks will be available for free at this site.

Scott Chambers, the senior VP of worldwide media distribution at Sesame Workshop, commented: “There is a new generation of readers that is moving toward electronic devices in order to access news, information and books, and we want to deliver our content to young readers in the formats they are engaging with on a daily basis … the debut of the eBookstore is an important step forward in bringing our 40-year library of children’s books to the next generation of young readers.”

Publish date: May 21, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT