Seventeen Cuts Publishing Frequency

The end is likely near.

Hearst Magazines is cutting Seventeen’s publishing frequency from 10 issues per year to just six.

The cutback comes two weeks after Hearst ousted Seventeen editor Michelle Tan. Michele Promaulayko, the new editor of Cosmo and editorial director of Seventeen, is taking on Tan’s duties.

The new Seventeen print issues will be themed around things teens care about, like the prom.

“We’re introducing a new six-time-per-year frequency pegged to key life moments in our readers’ lives, like prom and back-to-school, while increasingly investing in a social-first approach to digital,” a Hearst spokesperson told WWD.