Incoming Lifehacker EIC Is Proud of This Amazon Product Review

Shiloh! Shiloh! It's off to work she goes

A winning memo from Gizmodo Media Group executive managing editor Katie Drummond.
Headshot of Richard Horgan

We’ve always been big fans of staffing memos that have fun with the details. The latest such missive is circulating today at Gizmodo Media Group.

In introducing forthcoming Lifehacker editor in chief Melissa Kirsch (pictured), who will move over from SheKnows in a couple of weeks, Gizmodo Media Group executive managing editor Katie Drummond touches on a number of prior accomplishments:

Melissa is the author of a book (!), post-college bible The Girl’s Guide, which now has over 100,000 copies in print. Right now, she’s the deputy editor of SheKnows, where she’s been tasked with transforming the largest women’s digital lifestyle brand from a generic site to one that’s timely, relevant, and witty (the three best things about GMG! perfect!). She’s also written for National Geographic Traveler, Scientific American, New York, and a bunch of other outlets, and was a founding editor at

Some other stuff: She was a panelist on Masterpiece Studio’s Downton Abbey podcast, a finalist for a James Beard Award, wrote briefly for the children’s TV series Arthur and got a fellowship from the MacDowell Colony. The work she’s most proud of this mattress review, and her essay about the aftermath of it was cited in Best American Essays 2015.

Kirsch’s feedback on Amazon about the Sleep Innovations Shiloh 12-inch Memory Foam Mattress, Queen posted Dec. 12, 2011. As of today, the percentage of fellow site users who found her perspective helpful is just over 91%. Be sure to read, if you never did. Here’s one of our favorite portions:

Listen to the people who say this mattress is hard. They are not kidding. They may be a tiny chorus that you’re ignoring, as I did, needing to believe that this mattress is amazing and those people were a freakish minority, since every other review says this mattress is just right. I’ve given it time to get used to, and I am still kind of shocked each night at how hard this thing is. There is no burrowing down into your bed. There is no “oh my god my bed is so comfortable and cozy”. There’s a lot of “what the hell, I might as well be sleeping on the wood floor.”

Photo courtesy: Gizmodo Media Group

@hollywoodspin Richard Horgan is co-editor of Fishbowl.