SheKnows Needs Original, Timely PR Pitches

She-Knows-Article is a no-nonsense, service-driven site that gets 68 million monthly page views. It’s known for its broad range of content that aims to empower women, making it perfect for PR pros hoping to showcase their clients to a female audience on a constant hunt for everyday solutions.

Lauren Swanson, director of editorial operations, advises that publicists pitch original angles that readers can use. Also, be aware of the editorial calendar and make sure seasonal items are pitched one to two months in advance:

[Swanson] says the website gets plenty of last-minute holiday-related stories, but they don’t typically accept them unless it has “social media mojo.” “We generally ignore pitches that are not relevant or clearly skew toward promoting a product,” she says. “Our bloggers generally curate products based on research and testing, so we are not inclined to pass along PR product pushes unless the product is innovative.”

To hear more about the mag, including editors’ contact info, read: How To Pitch: SheKnows.

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@aneyafernando Aneya Fernando is digital projects manager at Adweek.
Publish date: April 8, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT