Shopping with Facebook

Facebook continues to expand its Facebook Gift Shop, this time entering the sporting arena, as officially licensed gifts from the National Basketball Association and Major League Soccer are now available, along with school-themed gifts from a number of major U.S. colleges.

The foray into sports follows Wednesday’s announcement that the social-networking site teamed up with online music service Lala to offer songs for purchasing.

The Facebook Gift Shop works on credits, which can be purchased online for 10 cents apiece, and which are also available for purchase in 15 currencies.

Facebook engineer Will Chen wrote on the Facebook Blog:

We’re continuing to enhance the Facebook Gift Shop ( so you have more ways to express your appreciation for the people in your life. A couple of months ago, we took a first step by testing new types of gifts created by developers, including e-cards, charity donations and even real-world gifts where you can buy a friend a physical gift along with a virtual one.

We now are unveiling a newly stocked and redesigned Gift Shop, with new categories of gifts and additional gifts for charity, music and sports from developers. With so many gifts available, we also introduced a new design to make it easier for you to browse and purchase gifts with different gift categories. We will be rolling these changes out to everyone in the coming weeks, so don’t worry if you don’t see them just yet.

For the next big game, be sure to rally your friends by sending them their favorite team’s mascot or jersey with branded virtual gifts. Officially licensed gifts from the U.S. National Basketball Association and U.S. Major League Soccer are now available in the Gift Shop, as well as school-themed gifts from a number of major U.S. colleges ranging from Oklahoma State to Stanford University. These gifts are offered in the “Sports” section of the Gift Shop. David Cohen is editor of Adweek's Social Pro Daily.