Should Social Media Be Taught in Journalism or Business School?

Over the last couple years there has been a surge in the number of universities and colleges offering some form of social media marketing classes and/or certificate programs as part of their curriculum.

Early on it was more common to hear about communications, public relations and journalism students taking classes. Social media is seen, in this context, as a communications tool.

What I’m wondering is if that is the right approach for today’s world.

Facebook, Twitter and other social media tools have a myriad uses for journalists, people in public relations, and marketers.

But is that who should be geared toward classes like that?

The business of social media is booming. LinkedIn is a public company and Facebook is about to become one, too.

According to research from August 2011, 43% of small businesses have Facebook pages.

Large companies average a staggering 178 corporate social media accounts, according to research by Jeremiah Owyang of Altimeter Group.

Teaching social media best practicies and strategy is important for communications students, including journalist students.

But for businesses majors, it should be mandatory, and the curriculum they are taught should vary significantly from what journalism, PR, marketing and communications students should be taught.

Photo credit: Tulane Public Relations/Flickr

Publish date: February 6, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT