Showtime Names New Communications Chief

Showtime just announced that Trisha Cardoso will be joining the network as its executive vice president of corporate communications. She’ll be in charge of all PR, publicity, media and talent relations, events and corporate branding.

Cardoso comes to Showtime after executive tenures at both Paramount and Viacom’s television groups. For the past eight years, though, she ran her own LA-based consulting firm–where she oversaw crisis communications for Two and a Half Men and Chuck Lorre among other clients.

Jeez. Hopefully she’s not too burnt out after handling that roster. There aren’t too make people who can say they took a high-pressure job at a major cable network because they wanted to relax a little bit.

Press release after the jump:

Today, Showtime Networks appointed Trisha Cardoso to serve in their top Communications post, as Executive Vice President, Corporate Communications, Showtime Networks Inc. The announcement was made by Matthew C. Blank, Chairman and CEO, Showtime Networks Inc., David Nevins, President of Entertainment, Showtime Networks Inc. and Gil Schwartz, Executive Vice President and Chief Communications Officer, CBS Corporation.

In this role, Cardoso will oversee Showtime Networks’ programming publicity, media and talent relations, events, corporate branding and public relations. She will also serve as the company’s chief press officer, responsible for all corporate and business press outreach, as well as act as the SHOWTIME communications liaison with parent company CBS Corporation.

Robin McMillan, Senior Vice President, Public Relations, will continue to oversee the SHOWTIME consumer public relations teams on both coasts, promoting the network’s original series, movies, specials and documentary programming. Johanna Fuentes, Vice President, Corporate Public Relations, will continue to manage corporate trade and business media relations initiatives relating to SHOWTIME programming, marketing, sales, digital and new business. Both will report to Cardoso.

“My goal was to find someone creatively inspired and strategically focused, who could also bring a big picture perspective,” said Nevins. “I’ve known and respected Trisha for many years, and when you combine her broad experience in such varied facets of the communications business with her extensive background in entertainment media relations, you have a very formidable leader for our already top-notch communications department. Matt and I feel very lucky that she chose to join us.”

“Showtime’s company profile and programming footprint continues to grow in the business and television universe,” said Schwartz. “Trisha is a creative and gifted executive with experience that spans across a wide range of television business functions, show publicity and event marketing. Her leadership, combined with a deep and talented communications staff, will play an important role as Matt and David continue to take Showtime to its next level of success.”

For the past eight years, Cardoso has managed her own strategic consulting firm, overseeing crisis communications, lifestyle and cause-related marketing, media relations and social media outreach for a diverse group of industries including entertainment, lifestyle, philanthropy and travel. Her clients have included International Creative Management, the CBS and Warner Bros. comedy series “Two and a Half Men,” television producers James Burrows and Chuck Lorre, the California State Summer School for the Arts, the African nation of Gabon, The Turks & Caicos International Film Festival, Hudson Jeans, and the five-star luxury resort Pelican Hill in Newport Beach.

Previously, Cardoso was Senior Vice President of Advertising, Publicity and Promotion for the Paramount Network Television division, and played an integral role as part of the senior management team for Viacom’s Paramount Television Group for more than eight years. She was responsible for developing and executing trade, consumer media, award campaigns, and cross-promotions for all series, long-form projects and pilots, including the Golden Globe® and Emmy® Award-winning series “Frasier.” During her tenure, Cardoso worked closely with the media relations, marketing and advertising departments at the major broadcast and premium cable networks. She also managed the division’s talent relations, events, photography, crisis management and philanthropic marketing endeavors, and held a seat on the Viacom Marketing Council. Additionally, Cardoso developed and managed media campaigns for Viacom Productions, Paramount Digital Entertainment and Big Ticket Productions. She joined the Paramount Television Group in 1993 as Vice President, Media Relations.

Prior to her tenure at Paramount, Cardoso was Vice President, Entertainment Marketing for Burson-Marsteller, where she cultivated new business, and executed media campaigns for a variety of accounts including Coca Cola, The Grammys® and various television producers, actors, and television series including the Golden Globe and Emmy Award-winning series “Northern Exposure” and “Cheers.” She joined Burson-Marsteller in 1991, and had previously been Director of Television for Mahoney Communications. Cardoso began her professional career in the public relations department of SHOWTIME.

Cardoso is a graduate of the University of California at Los Angeles. She resides in Los Angeles with her ten-year-old daughter Ava.

Publish date: September 22, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT