Shutterstock Partners With PMC

Deal will result in the 2016 addition of historic Variety and WWD material.

It’s one of those fun bits of Daily Variety wordplay. On the front page of the April 17, 1957 edition, the headline read: “TV Sugar-‘Codes’ Old Features.”

This picture of Frank Sinatra from a year during which he released five albums, along with many others, will soon be part of the vast Shutterstock database. The deal with Penske Media Corporation also includes similarly historic WWD material. From the Monday morning Cannes Lions announcement:

“The Shutterstock team has the most compelling vision for the future direction of editorial imagery,” said Jay Penske, chairman and CEO of PMC. “This alliance alters the existing model of editorial access to fashion and entertainment photography and we are thrilled to usher in a new era together.”

The partnership, which takes full effect in 2016, will also see Shutterstock photographers cover annual PMC galas, conferences and summits, as well as major awards and fashion events. The Variety and WWD photos will be available to Rex Features and Shutterstock Premier-level subscribers.

P.S. Sinatra is posing here as Joey Evans, his character in Pal Joey. The Broadway musical adaptation, released in October 1957, went on to garner four Academy Award nominations, including Best Costume Design.

Previously on FishbowlNY:
A Funny Thing Happened on the Way to These Shutterstock Partnerships
[Photo, used with permission, copyright PMC; may not be reproduced in any form without the express written consent of Penske Media Corporation.]

@hollywoodspin Richard Horgan is co-editor of Fishbowl.
Publish date: June 21, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT