Simply Measured Acquires DataRank

Social media analytics provider Simply Measured announced its acquisition Tuesday of social intelligence provider DataRank.

Social media analytics provider Simply Measured announced its acquisition Tuesday of social intelligence provider DataRank.

The companies said in a release that the combination of Simply Measured’s social measurement capabilities, including social return on investment, with social intelligence technology from DataRank will enable the merged entity to offer its clients “the most comprehensive analytics solution in the fast-growing social measurement market.”

Simply Measured also acquired social attribution and ROI provider Inside Social in August.

Simply Measured CEO Adam Schoenfeld said in the release announcing the acquisition:

The main struggle for marketers today is how to find, understand and leverage data to improve campaign performance for their brand. Basing campaign decisions on passive listening and vanity metrics is no longer enough to show social ROI or justify the investment to CMOs (chief marketing officers). Marketers need real social intelligence and research to discover new opportunities, understand online conversation and take action. By adding DataRank to the Simply Measured family, we’re providing marketers with a solution for every step of the process, from researching new opportunities, to attributing ROI, to measuring campaign success.

DataRank CEO Ryan Frazier added:

We have proven the importance of social intelligence by helping leading enterprise brands research, discover and take action on their most important social conversations. The partnership with Simply Measured gives us the ability to help marketers through all of their critical campaign stages, from research, to measurement, to justifying ROI after the fact. We’re excited for this new chapter and looking forward to helping marketers and insights professionals do their best work, simply.

SimplyMeasuredAcquiresDataRank David Cohen is editor of Adweek's Social Pro Daily.