That discouraging ratio is the actual number of applicants to openings startup Oyster.com received recently. Oyster, which aims to bring unbiased, journalistic reviews to the hotel industry, has a staff of 20most of them former journalistsreporting undercover on hotels in Vegas, New York, Miami and Jamaica. Oyster reporters follow a 65-page manual asking them to check out everything from the minibar to the brand of mattress.
The Star-Ledger reports that the staff are paid in the “mid-to-high double digits” with bonuses, and that morale is high.
The site will burn through $40 million before it breaks even in 2011, with money coming in from ads (some from hotels, though advertising won’t affect reviews, Elie Seidman, the site’s co-founder and chief executive says.
Well, perhaps consumer reporting is what we really want.