Slide’s SuperPocus App: Its Big New Move into Virtual Goods

Slide is continuing its push into virtual goods with a new, cartoony virtual community app called SuperPocus. It’s less of a social game and more of a virtual world, and it combines elements of virtual pet-caring games like Playfish’s Pet Society with a magic-school-and-quest theme loosely patterned after the Harry Potter series.

The app is the biggest move that we’ve seen from Slide in some time. The company gained tens of millions of users through widgets on social networks, and simple apps on Facebook — and for a long time was focused on advertising. But it began experimenting with virtual goods last year, experimenting with things like sponsored “pokes” in its SuperPoke Facebook app. Then, it rolled out virtual pet-caring game SuperPoke Pets on MySpace in 2008, followed by the Facebook version. Today, the MySpace app has 6.31 million total users, while the Facebook one has 2.28 million monthly active users.

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Publish date: October 20, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT