Smartphone Platform Winners & Losers According to Gartner

You may have read other blogs who used Gartner’s data to trumpet headlines like “Android market share increases 600%”. And, that is true. Android marketshare, as measured by Gartner, jumped from 1.6% to 9.6% when comparing the first quarter of 2009 to the first quarter of 2010. webOS, by contast, doesn’t even appear in the list (unless you consider it part of “Other OSs”).

Gartner Says Worldwide Mobile Phone Sales Grew 17 Per Cent in First Quarter 2010

I took the data from Table 2 of Gartner’s press release and created the chart you see above. The table provides unit sales and market share percentage for Q1 2099 and Q1 2010. I left off Linux and “Other OSs” from the table although Linux based smartphones could be considered a big loser since it lost nearly half of its market share by dropping from 7% to 3.7%. That left the five most recognizeable smartphone platforms in the chart above.

You can see that Symbian (mostly used by Nokia) and Windows Mobile were the big losers while RIM (BlackBerry) had a small but noticeable decline. You might also note that both the iPhone and Android platforms have a chance of catching up to RIM in the next year or so. It will probably come from continued share losses by Symbian and Windows Mobile. Nokia’s fragmented platform story – Symbian S60, Symbian S^3, and MeeGo (MaeMo) – will cause more confusion for their customers and market share erosion. Microsoft’s upcoming Windows Phone 7 is a wildcard. Windows Mobile users may not have an incentive to migrate to it since many, if not all, of their old apps can’t be taken along. Potential new customers may choose the now better known iPhone and Android. Of course, one should never discount Microsoft’s ability to throw a lot of marketing dollars at potential customers. That said, and I say this is a fan of Windows CE/Mobile since 1996, their recent mobile marketing campaigns and constant rebranding have been confusing duds.

Publish date: May 20, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT