Snap Inc. May File for IPO This Week (Report)

The IPO would likely take place in March

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Snap Inc. may file for its initial public offering as early as this week, Kara Swisher of Recode reported.

Should that occur, the IPO would likely take place in March, according to Swisher, adding that the timing is subject to change, as is usually the case.

UPDATE: Maureen Farrell of The Wall Street Journal reported that Snap Inc. will be listed on the New York Stock Exchange.

Lauren Hirsch and Liana B. Baker of Reuters reported last November that Snapchat’s parent company secretly filed its IPO documents with the Securities and Exchange Commission at some point before Election Day, which was allowed because the company’s annual revenue is less than $1 billion.

And Sarah Frier and Alex Barinka of Bloomberg News reported last October that Morgan Stanley and Goldman Sachs Group will lead the IPO, and JPMorgan Chase, Deutsche Bank, Allen & Co., Barclays and Credit Suisse Group will serve as joint book runners.

Sources told Swisher the company’s valuation could reach $25 billion.

Readers: What are your thoughts on Snapchat’s impending IPO?

Image courtesy of Tim Arbaeb/iStock. David Cohen is editor of Adweek's Social Pro Daily.