Snap Inc. Poaches YouTube Creator Talent Exec Francis Roberts

He joins Snapchat’s parent as senior manager of digital talent

Francis Roberts spent eight years at YouTube and parent Google. - Credit by Snap Inc.
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The person charged with fostering top talent at YouTube is taking those skills to Snap Inc., where he’ll also work with creators.

Francis Roberts spent the last eight years at YouTube and parent company Google, and most recently as strategic partner manager for top creators. He will join Snap as its senior manager of digital talent, reporting to Jim Shepherd, head of talent partnerships.

He will also support content opportunities for creators, such as Creator Shows and Snap Originals, as well as community content including Snap Me, in which creators answer Snapchatters’ questions in segments produced by the platform’s team of editors.

“We are thrilled to welcome Francis as a member of our talent partnerships team,” Shepherd said in an email. “His experience working with top creators and his relationships in the industry will greatly contribute to our mission of delivering even more compelling opportunities to creators on Snapchat in 2020 and beyond.”

Roberts started at Google in analytical roles before moving on to work with top YouTube creators, including Jackie Aina, Liza Koshy and The Try Guys. He was also the founder and CEO of event planning and digital media company Be LLC, and spent more than three years with Barclays.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.