Snapchat said 52% of its U.S. users between the ages of 18 and 24 will be voting for the first time in November’s presidential election, and Snap Inc. shared some data on how it impacted the midterm elections in 2018 and its potential to do the same this year.
According to Democracy Works, 450,000 Snapchatters registered to vote in the 2018 midterm elections via TurboVote, and roughly 57%, or nearly 260,000, actually did so, compared with the 36% of total 18- through 29-year-olds who voted, according to U.S. Census data.
GlobalWebIndex polled 2,000 Snapchatters in the U.S. between March 31 and April 6, and it found that 72% of those 18 through 24 and 88% of those 25 through 34 plan to vote in November.
Snapchat said that on nights when Democratic presidential candidate debates were held this primary season, viewership of its Debate Night channels among the 18-through-34 age group exceeded viewership of broadcast networks for those same events.
Every month, 300,000 to 500,000 Snapchat users turn 18, and their “present” from the messaging application is a set of voter-registration tools.
Finally, Snapchat said it helped over 1.4 million users find their polling locations prior to the 2018 midterm elections, accounting for 40% of partner BallotReady’s traffic on Election Day.