Snapchat and Wendy’s Partnered to Benefit the Dave Thomas Foundation for Adoption

$5 will go to the nonprofit for every use of a special marker tech AR lens

The public nonprofit charity helps find permanent homes for children in foster care Wendy's/Snapchat

Wendy’s and Snapchat teamed up on an initiative to spur donations for the Dave Thomas Foundation for Adoption by creating a lens that uses the messaging application’s marker tech augmented reality technology.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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