Snapchat and Facebook Live Will Be in NBC Sports’ Stable for the Kentucky Derby

Snapchat will host a Live Story from Churchill Downs Saturday

Headshot of David Cohen

Snapchat and Facebook will be humming along to My Old Kentucky Home during NBC Sports’ presentation of the 143rd Kentucky Derby Saturday.

Snapchat will host a Live Story from Churchill Downs Saturday, allowing users of the messaging application to post from the racetrack or from their own viewing parties, and NBC said it will incorporate that Live Story into its broadcast.

Users will also have access to a special Kentucky Derby-themed lens.

As for Facebook, the NBC Sports page will win, place and show several Facebook Live videos, including:

  • Sunrise over Churchill Downs.
  • An appearance by the National Hockey League’s Stanley Cup trophy.
  • An interview with handicapper and NHL analyst Eddie Olczyk.
  • Social media reporter Rutledge Wood live from inside the owner’s box.

For those who will actually be in attendance, the Peacock Paddock (pictured above), the “first stop” on the Kentucky Oaks Pink Carpet and Kentucky Derby Red Carpet, will contain a 55-inch touch-screen monitor showcasing social trends and parties from around the country, and as each celebrity begins the walk down the pink or red carpet, they can make their picks for the races, which will be shared via NBC Sports’ social accounts.

Celebrities at Churchill Downs can also show off their Derby fashions via the Phantom Camera, a high-speed video camera that creates super-slow-motion video clips.

NBC will present five hours of Kentucky Derby coverage starting at 2:30 p.m. ET, while NBCSN will get going at noon. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: May 5, 2017 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT