More than 44 million unique viewers in the U.S. watched NBC Olympics-partnered content during the 2018 Winter Olympic Games from PyeongChang, South Korea, up over 25% from the 2016 Summer Olympics in Rio de Janeiro. So, what will the 2020 Summer Olympics in Tokyo bring?
Snapchat said that globally, over 80 million unique users watched Olympics content via its platform during the 2018 Winter Games.
Snapchat said in a blog post, “The Tokyo 2020 Summer Olympics marks another milestone for NBC and Snapchat, who will be bringing fans straight to the Games for a third consecutive time. Not only does Snapchat offer a unique and incremental audience, we create an opportunity for fans around the world to celebrate the Olympics action through our camera. Here’s why Snapchat takes the lead for engaging real fans in the heat of the Summer Games.”