OK, we now know exactly why Snapchat has recently pushed the idea of being called a "camera company."
Snapchat CEO Evan Speigel on Friday evening unveiled the tech firm's first hardware product in the form of video-recording, sunglasses-styled eyewear, according to The Wall Street Journal. The one-size-fits-all devices, called Spectacles, will be available this fall for $129.99 from Snap Inc., which is the tech player's new corporate name.
The fresh moniker and suddenly diversified portfolio also point to a probable IPO that has been rumored for weeks. While the video-enhanced sunglasses will have limited distribution, they represent a company that wants to move beyond its smartphone app, which has 150 million daily users.
The Journal said the Spectacles product allows users to tap a button near the hinge of the glasses and record up to 10 seconds of first-person video. Each new tap will record another video, per the publication.
While the ramifications are developing, it seems as though Snapchat may have upped its game for unusually-first-person, user-generated content. The big question is, will the device do better than Google Glass? Just in time for a very millennial holiday shopping season—they just might.