Snapchat is expanding its media empire with the launch of a tech/lifestyle site called Real Life.
The site, according to Snapchat staffer Nathan Jurgenson, “will be about how we live today and how our lives are mediated by devices.” Real Life will launch June 27 and publish roughly one piece per day, blah blah blah.
That’s all fine and good. What is not good is Jurgenson and others referring to Real Life as a “digital magazine.” We’ve talked about this before, but let us repeat: A “digital magazine” means nothing. Nothing. IT IS A WEBSITE.
Describing a site as a magazine doesn’t make it more sophsticated. In fact, it signifies the exact opposite: The people behind the site are trying way too hard and it will likely be complete garbage.