Snapchat has moved beyond users’ faces with its launch Tuesday of World Lenses, which enable users to add augmented reality-enhanced 3-D “experiences” to any part of images captured via their cameras.
The new World Lenses function as if they were actual real-world objects. For example, if users walk toward them, they increase in size.
The initial batch of World Lenses includes a cloud, a rainbow, flowers and a floating OMG.
Snapchat said in its blog post introducing the feature:
We launched Lenses over a year ago as a whole new way to express ourselves on Snapchat. Since then, we’ve become puppies, puked rainbows, face-swapped with our best friends—and begun to explore how Lenses can change the world around us.
Today, we’re adding new ways to use Lenses.
While Snapping with the rear-facing camera, simply tap the camera screen to find new Lenses that can paint the world around you with new 3-D experiences.