Britain Leads The U.S. And Russia As The World’s Most Social Country [REPORT]

In less than a decade, social networking has rapidly integrated itself into almost every aspect of our personal and professional lives, and a new report has revealed the extent to which this phenomenon has been adopted around the world.

The Pew Research Center’s Global Attitudes Project surveyed twenty-one nations and discovered that Britain leads the world in social media use, with 52 percent of its citizens reporting that they use platforms such as Twitter and Facebook, placing the country ahead of the U.S. (50 percent), Russia (50 percent), the Czech Republic (49 percent) and Spain (49 percent).

Additionally, just 15 percent of Briton’s reported that they did not have internet access, which was significantly lower than any other country.

The report also noted that, as you might expect, young people are far more likely to use social networking sites than older folks, with a heady 94 percent of Britons aged 18-29 being active on these platforms, compared to just 22 percent of Britons aged 50+. This disconnect was consistent across all countries.

Across all countries, sharing views on music and movies was the most popular pastime.

(Source: Social networking image via Shutterstock.)

Publish date: December 13, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT