Brand Awareness, Website Traffic, Customer Insights Top Priorities For Social Marketers [STUDY]

As a social media marketer, how do you measure success?

For businesses in the U.S., driving brand awareness, boosting website traffic and gaining customer insights are the top goals for Facebook and Twitter marketers, with lead generation cited as a leading objective by less than four in ten firms, reports ExactTarget.

Worldwide, brand awareness rates as priority number one for social media marketers, followed by improving customer engagement and lead generation.

(Source: eMarketer. Social media image via Shutterstock.)

Publish date: December 2, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT