SnapApp is a marketing platform for customer engagement and acquisition that enables marketers and publishers to create quizzes, polls, surveys, sweepstakes and contests for distribution on their websites, Facebook, Twitter and via mobile devices and IAB ad units.
With SnapApp companies can use quizzes to drive Facebook likes, Twitter followers, newsletter signups and product downloads. SnapApp functionality is designed to go further than basic surveying and polling to aid companies in customer acquisition via the use of custom lead generation forms and advanced data validation.
Ways the product benefits social media campaigns
Quizzes, polls, survey are a great method for engaging customers and prospects: people love to participate, voice their opinion, share their results with friends, and encourage their friends to participate. On social media sites, this more casual interaction is an extremely effective way for marketers to interact with prospects/ customers/ visitors in the more casual social media (particularly Facebook) setting
SnapApp provides marketers with a way to engage customers where they are spending time — on social media sites. SnapApp quizzes, surveys, sweepstakes, contests and polls can be published simultaneously on Facebook, Twitter (via a link), corporate website(s) and on mobile platforms.
SnapApp works on both IOS and Android devices, as well as offering a solution targeting the 250 million Facebook users who access their pages via mobile.
One of the offered App “types” is a personality test/diagnostic. See SnapApp Gallery for examples.
- Fully branded, custom Apps with no technical resources required to create and publish
- Multiple App types: Personality Test, Survey, Poll, Sweepstakes, Contest, Quiz, Trivia test
- Simultaneously distributed across multiple platforms (corporate website, Facebook, Twitter, mobile)
- Analytics can be viewed in a single SnapApp dashboard (share actions, Followers, Likes, etc.), for monitoring of social media activity and success.
- Custom lead generation forms and advanced data validation and delivery
- Accessible to mobile Facebook users (Facebook’s own polling solution is currently not available this way)
- Compatible with IOS and Android mobile devices
Brand marketers, advertising agencies, publishers, lead generation companies. Current customers include: MTV, Timex (via agency Caffeine), PC World, Remington, NPR, PBS, Hollywood Life among others.
SnapApp was publicly announced on April 12, 2100 and accessibility to mobile Facebook users was released on April 27, 2011.
Tier plan with additional functionality at higher price points. $49/ month to start: $249 for lead generation capability; $499/ month for advanced data validation and delivery.
Compared to competition
According to the company, “Custom lead Gen forms and advanced data validation and delivery. Works on IOS (Apple) mobile devices and with mobile Facebook. Pangea Media has been in the online engagement space, specifically with quizzes/ surveys/ polls for more than 4.5 years. More than 300 million surveys and quizzes have been taken on our sites. We know how to create engaging apps, market and distribute them and drive results.”
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Neil Glassman is principal marketing strategist at WhizBangPowWow, with a track record of success across linear, digital and social media. Join his conversation on Twitter or email Neil to talk about marketing or swap recipes.