Social Media And The Female Shopper: What Brands Need To Know This Holiday Season [INFOGRAPHIC]

Did you know that 62 percent of women get beauty inspiration online, and that 81 percent spend more on clothes in the holiday season compared to the rest of the year?

What if I told you that 75 percent of women will buy at least one new outfit to wear during the holidays, that blogs still rule for food inspiration or that women are four times more likely to get beauty information from Pinterest than they are brand makeup sites?

This data comes courtesy of Clever Girls Collective, who surveyed close to one thousand women about how social media will impact their shopping over the holidays, and have published their findings in this infographic.

(Source: Clever Girls Collective. Mom image via Shutterstock.)

Publish date: December 4, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT