You’ve almost certainly seen multiple headlines about Senator and Presidential candidate Ted Cruz this morning.
In summary, Cruz mocked Vice President Joe Biden at an event in the Detroit area by trotting out an old chestnut. Here’s the joke, via reporter Chad Livengood:
— Chad Livengood (@ChadLivengood) June 3, 2015
After the event, Livengood asked Cruz to comment on the recent death of Biden’s son Beau, whose funeral will be held this Saturday. He said that his heart was with the VP and his wife Jill, but when the reporter pressed Cruz on why he decided to tell that particular joke at that particular time, he had nothing but a smirk:
The Senator and/or his PR team then issued an apology on Facebook and Twitter; neither Cruz nor his comms director Amanda Carpenter has addressed the story in person.
Here’s the post:
The response to his response has been decidedly mixed.
From Leslie Minton, PR pro at the University of North Texas:
— Leslie Minton (@Leslie_Minton) June 4, 2015
Frank Washkuch of PR Week was less impressed:
So much “but look how quickly Cruz apologized!” out there this morning. Talk about low bars.
— Frank Washkuch (@Washkuch) June 4, 2015
…as was Democratic party comms rep Joshua Pugh:
— Joshua Pugh (@JPughMI) June 4, 2015
Comms veteran Susan Nagy feels like Cruz should have let it go:
— Susan Nagy (@Susan_Nagy) June 4, 2015
Even some tweeters who identify themselves as Cruz supporters were upset:
@tedcruz I supported you Cruz. I wanted you to be POTUS. Now, you’re going to have to earn my trust ALL over again. Smh
— ••• katie ••• (@PatriotDrummer) June 4, 2015
Given the amount of coverage the joke inspired, we feel that Cruz will have no choice but to follow up on the follow up.
But you know he and his team wish they could wave away a mini-scandal with two sentences on Facebook.