Social Media Newsfeed: Twitter Earnings | Facebook Business Manager

Twitter prepares to unveil quarterly earnings today. Facebook rolling out Business Manager. These stories, and more, in today's Morning Social Media Newsfeed.

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Twitter.Logo_-150x150Wall Street Remains Split on Twitter’s Prospects (Reuters)
Wall Street remains divided over Twitter as the seven-year-old company prepares to unveil only its second set of quarterly numbers today. Eleven of 31 investment analysts polled by Thomson Reuters rate it a “sell,” outnumbering the seven who deem it a “buy.” The rest have a hold rating or its equivalent. Re/code The biggest pain point: Twitter grew by only 9 million users in its first quarter as a public company. Today, it will need to prove that it can grow much faster than it has in the past two years. IBT “Twitter’s unstructured, rapid evolution has resulted in a headwind to user growth, as many new users struggle to acclimate to the platform,” Eric Sheridan, an analyst at UBS, said in a report. UBS predicts that Twitter’s user base only grew 23.4 percent year-over-year, down from 30.3 percent in the previous quarter. Motley Fool So what sort of monthly active user growth should investors expect from Twitter tomorrow? To give investors confidence in the social site’s growth trajectory in light of its rosy valuation, investors should hope to see the company at least maintain last quarter’s weaker-than-expected sequential growth rate. Business Insider NBCUniversal head of research Alan Wurtzel derided Twitter as useless for TV ratings even though the company has touted itself as a social media enhancement to TV. “I am saying the emperor wears no clothes,” he told The Financial Times. “It is what it is. These are the numbers.”

Facebook Begins Rollout of Business Manager (AllFacebook)
In mid-March, Facebook confirmed that it was developing a single interface to allow large advertisers, enterprises and agencies to manage multiple campaigns and pages, Business Manager. The social network announced Monday in a post on its Facebook for Business page that it was expanding the availability of Business Manager, adding that it is currently available to a “limited number” of advertisers in the U.S., and that it will roll out internationally “within a few weeks.”

How to Survive the Decline of Organic Reach on Facebook [Infographic] (SocialTimes)
In related news, social media marketing software provider Offerpop has developed a survival guide, which includes tips for optimizing Facebook posts and inspiring consumers to share. A key piece of advice is to embrace a multi-network strategy that includes hashtags.

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Kharkiv’s Mayor Has a Colorful Social Media Presence (The Washington Post)
Gennady Kernes, the mayor of Kharkiv, was shot in the back Monday and is reportedly “fighting for his life.” Kernes has a colorful presence on social media.

Twitter Tests New User Signup Process (AllTwitter)
Twitter has had a problem attracting and retaining new users for years. And amidst worries that Twitter’s slow-growing user base makes the company a bad investment, it looks like they’re trying to right the ship – starting with a new signup process to entice new users.

Facebook Messenger for iOS Gets More Ways to Chat, Video Sharing, Faster Photo Sharing, Better Search, and More (The Next Web)
Facebook Monday updated its Messenger app for iOS with a slew of new features. You can download the new version now directly from Apple’s App Store.

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Exclusive: Behind MTV’s 2014 Movie Awards Partnership with Tumblr and Taco Bell (LostRemote)
When it came time to carry out the first iteration of a partnership with Tumblr to provide a custom advertising solution for Taco Bell during the 2014 Movie Awards, MTV thought outside the bun. The Giffie Awards – in which MTV artists created real-time GIFs of events that transpired during the Movie Awards – were “presented by Taco Bell” and posted to MTV’s Tumblr throughout the evening.

Netflix Signs Streaming Traffic Deal with Verizon (CNET)
Netflix and Verizon Communications have reached an agreement to provide a direct connection from the video service to broadband customers, the video-streaming service confirmed Monday. “We have reached an interconnect arrangement with Verizon that we hope will improve performance for our joint customers over the coming months,” Netflix said in a statement.

Gundotra’s Departure Raises Questions About the Future of Google+ (SocialTimes)
So where will Vic Gundotra’s departure leave Google+? Two sources told TechCrunch that Google+ will start functioning like a product, not a platform, and as such will no longer compete with social networks like Facebook and Twitter. But a Google representative “vehemently denied these claims.”

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Publish date: April 29, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT