Social Media Newsfeed: Dorsey Joins Disney Board | Santa Tracker

Jack Dorsey, executive chairman of Twitter and founder of Square, has joined Disney's board of directors. Social media helps keep track of Santa's travels. These stories, and more, in the Morning Social Media Newsfeed.

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Jack Dorsey Joins Walt Disney Board (Fortune)
Jack Dorsey’s schedule just got even busier. Effective immediately, the Square CEO and Twitter co-founder is joining The Walt Disney Company’s board of directors. “Jack Dorsey is a talented entrepreneur who has helped create groundbreaking new businesses in the social media and commerce spaces,” said Robert A. Iger, Disney’s chairman and chief executive officer, in a statement on Monday. Iger explained that Dorsey’s forward-thinking perspective will prove “extremely valuable” given the company’s priorities, which include utilizing the latest technologies and platforms to expand the company’s reach. TechCrunch The company’s tech bets in the past few years have included the acquisition of gaming companies Tapulous and Playdom. But presumably Disney’s interest in technology goes beyond any one area of the company. Reuters Dorsey made a statement of his own, naturally, on Twitter: “I only hope we don’t lose sight of one thing–that it was all started by a mouse.” –Walt Disney The Next Web Dorsey’s election will see him join up alongside Facebook’s chief operating officer Sheryl Sandberg (a director since 2010), former Sybase chairman and CEO John S. Chen, and also Orin Smith, who was the president and CEO of Starbucks. As you may recall, Starbucks is a $25 million investor in Square, but this was after Smith’s reign at the top of its leadership — however, he still serves as the chairman of the Starbucks Foundation Board. Adweek Dorsey is replacing Judith Estrin, who won’t stand for re-election in 2014 because she reached the 15-year limit on board seats at Disney. Shareholders will vote on Dorsey’s appointment in March.

NORAD’s Santa Tracker and Google’s Chromecast Keep You Up on Saint Nick’s Progress (GigaOM)
With websites, Twitter feeds and mobile apps, it’s not hard to keep track of Ol’ Saint Nick as he goes around the world delivering toys to all the good girls and boys. This year, features an advent calendar of interactive games, a library of reading materials, holiday music and videos featuring Santa’s journey across the globe.

Marketers are Forced to Buy Ads as Organic Reach on Facebook Plummets (SocialTimes)
Facebook has made an about-face when it comes to organic reach. Last year, small businesses, bloggers and marketers complained that fewer fans were seeing their posts. Some saw their reach drop as low as 2 percent.

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How One Savvy Retailer Grows with Facebook (but Not Ecommerce) (Forbes)
Fast-growing franchised women’s apparel chain Mainstream Boutique is forecasting $12 million in 2013 revenue despite not selling a single item online. The company drives customers to shop frequently through separate Facebook pages maintained by each store.

From Vine to Twitter, Instagram to Apple – 2013 Digital Marketing Highlights [Infographic] (AllTwitter)
What’s your digital marketing highlight of 2013? Twitter’s Vine launched back in January to much fanfare and has gone from strength-to-strength this year. Oreo shone during the Superbowl blackout in February, and Twitter turned seven in March.

T-Mobile’s Prepaid Arm Offers Up Free Facebook Mobile Access — No Data Plan Required (VentureBeat)
T-Mobile announced Monday that its GoSmart Mobile prepaid brand will offer free access to Facebook and Facebook Messenger to all customers, no matter if you have data or not. The offer is great for just about everyone involved: Facebook gets in front of more eyes; T-Mobile gets a killer feature to sell its prepaid line; and consumers get a cheap and easy way to access Facebook on the go.

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Sprout Social Index: The Entertainment Industry’s Rapid Growth Continues (LostRemote)
Social monitoring company Sprout recently released the Sprout Social Index, which “looks at channel growth, brand responsiveness, and consumer behavior across more than 160 million inbound messages across 20,000 brand profiles and fan pages” with the goal to better equip brands with actionable insight about people’s social habits and o­ffer opportunities to create stronger, longer-lasting customer relationships.” What’s impressive to us at LostRemote is just how much users interact with entertainment brands.

The Trends That Ruled Pinterest in 2013 (ReadWrite)
Pinterest, the web’s fastest growing content-sharing platform, is home to some of the Internet’s most stunning images and most clever hacks. The It Girl of social networking isn’t just full of mason jars and wedding dresses—as the most repinned material from 2013 shows, Pinterest is a place to plan travel, learn about tech, find workout inspiration, and bookmark the cars of your dreams, too.

Forget Your ID? Your Facebook Profile Could Be Enough to Get You on Your Flight (AllFacebook)
If you arrive at the airport and realize that you neglected to bring your driver’s license or another form of government-issued ID, your Facebook profile may be enough to get your on your flight, as Vimeo co-founder and DIY CEO Zach Klein discovered Sunday. Klein said via tweet, as reported by Mashable, that the Transportation Security Administration accepted his Facebook profile as proof of his identity, later tweeting a link to the TSA page that lists acceptable IDs.

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