Social Media Newsfeed: Facebook Earnings | Zynga Shakeup

Facebook monthly mobile active users up 34 percent. Zynga founder steps away from day-to-day role. These stories, and more, in today's Morning Social Media Newsfeed.

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NewFacebookLogo1Q 2014: Facebook Tops 1B Mobile MAUs; Revenue of $2.27B Up 82 Percent Year-Over-Year (AllFacebook)
Facebook topped 1 billion monthly active users in October 2012, and the social network announced another milestone in its first-quarter-2014 earnings release, as it has now surpassed 1 billion mobile MAUs, ending the quarter at 1.008 billion. Mobile MAUs were up 34 percent compared with the first quarter of 2013. USA Today The company reported first-quarter earnings of $885 million (34 cents per share) on revenue of $2.5 billion. Analysts expected a profit of 24 cents and $2.36 billion in revenue. A year ago, Facebook rang up a profit of 12 cents and revenue of $1.46 billion. The New York Times The company also announced that its chief financial officer, David Ebersman, planned to step down on June 1. Ebersman, who helped lead the company through its rocky initial public offering and first two years as a public company, will be succeeded by David Wehner, Facebook’s vice president for corporate finance and business planning. The Wall Street Journal In an interview ahead of an analysts call Wednesday, operating chief Sheryl Sandberg said Facebook is “increasingly a mainstream part” of advertisers’ budgets. “What’s really changed for us in the last year or two is that we are now a large and increasingly important part of what you have to do if you’re running a business,” she said. NBC News The company plans to enter the mobile payments market and has already been authorized as an e-money dealer by Ireland’s central bank, according to a story originally reported by the Financial Times. The company seems to be positioning itself across Europe as a facilitator of remittances for immigrants and expatriates.

Big Zynga Shakeup Leaves Founder Mark Pincus Out of Day-to-Day Operations (VentureBeat)
Zynga founder Mark Pincus is stepping down from an operational role at the huge social game publisher as his successor, CEO Don Mattrick, puts his own stamp on the company. Pincus will give up his title of chief product officer, stepping away from day-to-day management, but he will remain chairman of the company that he founded almost seven years ago.

Google’s +Post Ads Amplify Content and Expan Reach (SocialTimes)
After several months of pre-release brand testing, Google made +Post ads available to the public last week. Google says +Post ads “amplify your content and create conversations across the Web” with comments, shares and +1s driving engagement.

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Russian Social Media CEO Quits Post, Flees Country (Fox News)
The founder of Russia’s leading social media network — a wunderkind often described as Russia’s Mark Zuckerberg — has left his post as CEO and fled the country as cronies of President Vladimir Putin have made steady inroads into the company’s ownership. The slow-motion ouster of Pavel Durov from the network known as VKontakte, or “In Contact,” is the latest sign that independent media outlets in Russia have become increasingly imperiled.

Tweets, Facebook Posts, Domains, Subject Lines – The Ideal Length of Everything Online [Infographic] (AllTwitter)
If you’re trying to generate engagement, what’s the optimum, maximum length of a tweet? Check out this visual for a quick snapshot of findings, then head on over to Buffer for all the details.

#MyNYPD: Why it’s Impossible to Control Online Conversation (NBC News)
The failed #MyNYPD Twitter campaign is the latest example of a big organization attempting to rustle up goodwill, only to find that the open nature of social media makes it impossible to control the conversation. The New York City Police Department’s nightmare began Tuesday with a request from its official Twitter account.

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MTV Makes First Big Announcement for 2014 VMAs on Social Media (LostRemote)
MTV is once again using #RoadToTheVMAs across social media to tease big announcements for their annual tent-pole event. Tuesday night MTV’s PR team teased to pay attention to the hashtag at 9 a.m. Wednesday morning.

Terrifying Eavesdropping Lamp Live-Tweets Your Private Conversations (BetaBeat)
Two artists have just unveiled a creepy product called the Conversnitch, Wired reports, and sadly, it has nothing to do with Quidditch. Rather, it’s a device that looks exactly like a lamp, except it records nearby conversations, transcribes the audio files, and then posts snippets of the conversations to Conversnitch’s Twitter account.

Viber’s New Design Goes iOS Flat, Offers New Features (SocialTimes)
In line with the new iOS 7 operating system, Viber has updated its look in a white-over-gray flat design that incorporates iOS 7′s call screen during active calls. Viber 4.2 features include multiple photo-sending capabilities, an option to create a list of blocked numbers or contacts, longer video messages and a typing status indicator for desktop and Android devices.

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Publish date: April 24, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT