Social Media Newsfeed: Live-Tweeting Birth | Sheryl Sandberg’s Shares

Twitter employee live-tweets her labor. Facebook COO sells 26 million shares. These stories, and more, in today's Morning Social Media Newsfeed.

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Twitter.Logo_-150x150Twitter Employee, Claire Diaz-Ortiz, Live Tweeted Her Labor (The Huffington Post)
Giving birth is hard work. Live-tweeting while doing so might make it even tougher. Daily Mail Claire Diaz-Ortiz didn’t need to make “the call” that she had gone into labor. Friends, family and the 332,000 other people that follow the long-time Twitter employee on the social media site were all-too-aware of each step of her dramatic delivery this weekend, because she posted about the process live for the world to see. Business 2 Community The live tweeting for her birth started the moment she went into labor and continued after the birth of her daughter was finalized. The tweets were sent out by her official account @Claire on Twitter, and a short time later they were verified as real. WebProNews She gave Google a hefty shoutout, which may or may not be a good thing for the company. Either way, read along to see the progression of Googling-This-Strange-Wetness to how even a newborn now has more followers than you: (We suspect that some of the tweets littered with curse words, jibberish and rantings about the utter stupidity of her husband and nurses around her have been deleted for PR issues. The Washington Times It didn’t take long for the baby girl, Lucia, to start her own Twitter account. “I think I liked it better on the other side. #born,” the account read.

Sheryl Sandberg is Leaning Out of Her Facebook Shares (Forbes)
Sheryl Sandberg, the 44-year-old chief operating officer of social media giant Facebook, has dumped 26 million of her 41 million shares (or 63 percent of her total holdings) in record liquidation time for a top insider at prices ranging from the low $20s per share all the way up to a recent peak of $72.30 a share. And she’s rocketed on to the iconic Forbes listing of the newest billionaires in the world.

Are Instagram Campaigns Worth $1 Million a Month? (SocialTimes)
Indeed, according to Ad Age, an Instagram campaign can cost close to $1 million: “One executive briefed on the ad product said a month-long buy could end up costing $500,000, while another quoted pricing just south of $1 million for that period of time. A third put the lower end of monthly pricing at around $350,000 to $450,000 with the higher end south of $1 million, while noting that no range has been set in stone.”

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Cuba Says U.S. Created Other ‘Cuban Twitter’ Projects (Reuters)
Cuba said on Sunday the United States continues to use social media to “subvert” the island’s government and that the revelation this week of a U.S.-created, Twitter-like service for Cuba was just one of several examples. The U.S. government has admitted it created a social media network called ZunZuneo, which takes its name from Cuban slang for the tweet of a hummingbird.

Facebook Updates Pages Manager For iOS (AllFacebook)
Facebook updated yet another mobile application, rolling out version 3.0 of its Pages Manager for iOS, with new features including the ability for page administrators to pin and unpin posts on their pages. Here’s a list of the new features.

Vine Co-Founder Colin Kroll to Step Down from General Manager Role (Re/code)
Colin Kroll, one of Vine’s founding employees and current leader of the Twitter-owned video sharing startup, plans to leave his position as general manager and assume an advisory position, according to a tweet he posted on Friday. Twitter declined further comment on the departure, but told Re/code the product and engineering teams at Vine will now report to Twitter’s product and engineering organizations, respectively.

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Gannett and Weinstein Company Partner for Scripted TV, Films (LostRemote)
Upfront season is in full swing, and Gannett, which owns media properties like USA Today, announced a first-look partnership with The Weinsten Company recently. The deal will allow TWC to take stories from Gannett’s local TV stations and newspapers and turn them into TV shows and movies.

Advertisers Spend More on Facebook, but Twitter Performs Better (The Wall Street Journal/Digits)
Advertisers are spending a lot more money on Facebook than Twitter — even though Twitter ads deliver better results. That’s the conclusion of a new research report issued by Resolution, a social and search advertising focused agency under the Omnicom umbrella.

10 Social Media Marketing Tips for Businesses to Engage Seniors on Twitter (AllTwitter)
As little as 20 percent of online seniors were using social media in 2010 – this number has more than doubled to 46 percent today. And while only 6 percent are using Twitter, they are growing quickly, and are a prime target audience for many businesses.

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